About the conference



Last modified: 21.01.2017.

On the occasion of the 650th anniversary of its foundation, Hungary’s first university the University of Pécs kindly invites you to the International Interdisciplinary Conference on Consumption - Experiences and Perspectives in Central European Context. The conference is organised by the University of Pécs Faculty of Business and Economics Institute of Marketing and Tourism, and will be held on 23-24 March, 2017 in the city of Pécs, Hungary.



Many disciplines concern the research of consumption theory and practice, but the scientific achievements and models they provide rarely cross the disciplinary borders. This fact does not favour the emergence of synergic effects, cross-disciplinary pathways and interdisciplinary results. The post-transition context of Central European countries creates a further particular dimension to this issue. We organize the International Interdisciplinary Conference on Consumption - Experiences and Perspectives in Central European Context with the aim of offering opportunities for exploring, recording and sharing the existing consumption research results on Central Europe and also initiating interdisciplinary collaborations between the representatives of different consumption research fields.



The first day of the conference is for plenary sessions, while the second day is for parallel thematic sessions of different consumption themes. The conference program is available on the conference official website: consumption2017.ktk.pte.hu/program.

The Scientific and the Organizing Committees are pleased to announce the conference keynote speaker:
Professor Gerhard Schulze, author of the best-seller „Die Erlebnisgesellschaft”
University of Bamberg, Germany, Chair of Sociology, especially Methods of Empirical Social Research
Dr. Margit Keller, Institute of Social Studies University of Tartu, Estonia and also Sociology of Consumption Research Network, European Sociological Association

The language of the conference is English.



The Scientific Committee of the conference offers the following thematic areas for academics and other experts in the field of consumption research to submit abstracts for presentations in parallel sessions:

  • Consumption patterns – cultures and modernization of consumption
  • Ethical consumption
  • Offline and online consumption communities
  • Inequality and consumption
  • Politics and consumption or consumer democracy
  • Consumer response to the crisis – consumption after the crisis
  • New content of symbolic consumption
  • Understanding consumers – new ways of research methodology
  • Consumption, leisure time, tourism
  • New forms and institutions of consumption (e.g. shared, collaborative)

Upon further evaluation and selection of conference presentations, the organizers will invite authors to submit full papers to the special issue of  the Hungarian Journal of Marketing and Management.



The conference will be hosted in the Zsolnay Cultural Quarter of Pécs, which includes the unique exhibitions of the Zsolnay ceramics heritage as well as many other cultural attractions all completely restored for the year of 2010, when Pécs was one of the Cultural Capitals of Europe (visit the Zsolnay Quarter website).

The venue of the conference will be in the building of the Faculty of Music and Visual Arts inside the Zsolnay Quarter. Plenary sessions will be held in the Liszt Ferenc Concert Hall of the Faculty, while parallel sessions will be in other lecture rooms.



Participants shall register by filling and submitting the registration form electronically on the conference official website: consumption2017.ktk.pte.hu/registration.

Fees for the conference are as follows:

  • Standard fee per participant: 100 EUR for international participants  and 31,000 HUF for Hungarian citizens
  • Fee per PhD student: 55 EUR for international participants  and 16,000 HUF for Hungarian citizens

Conference fee includes:

  • Conference materials
  • Lunch per conference day
  • Coffee and soft drinks for coffee breaks
  • Guided city or Zsolnay Cultural Quarter sightseeing walking tour (both approx. 2 hours and include one museum ticket)

The Gala dinner is sponsored by the 650th anniversary program



  • Abstract submission deadline: 15 February 2017
  • Registration and payment deadline for participants to present: 1 March 2017
  • Registration and payment deadline for participants to attend: 6 March 2017



For the afternoon of 24 March 2017 we offer the following optional social programs for conference participants:

  • Guided sightseeing walking tour to the historical centre of Pécs, visiting early Christian sites from the Roman times (included in the UNESCO world heritage list), medieval historic and cultural monuments (medieval university, Cathedral, Turkish monuments), museum street. Takes approx. 2 hours. Costs included in the conference fee.
  • Guided walking tour in the Zsolnay Cultural Quarter, renewed cultural part of Pécs, visiting Gyugyi collection (artworks representing the golden age of the unique Zsolnay ceramics), Pink exhibition, Zsolnay history exhibition, mausoleum, Puppet Theatre and Museum, street of crafts, open air sights etc. Takes approx. 2 hours. Costs included in the conference fee.
  • Gastronomy and wine tour to Villány Wine Region (40 km to the South of Pécs), visiting historic streets of cellars and tasting traditional Hungarian cousine and the famous wines of  Villány. Costs: 30 EUR or 9,500 HUF.  This program depends on the number of registrations (min. 10 participants).



Main organizer:
University of Pécs Faculty of Business and Economics Institute of Marketing and Tourism

Co-organizers and supporters:

  • Corvinus University of Budapest Department of Marketing Research and Consumer Behaviour
  • GfK Hungária
  • University of Pécs
  • University of Pécs Faculty of Business and Economics
  • University of Szeged Institute of Business Studies



Travelling and accomodation will be entirely supported by the participants.  For an easier and more effective orientation you can find practical information provided on the conference website consumption2017.ktk.pte.hu/info


For more information, please visit our website: consumption2017.ktk.pte.hu or contact us via the conference e-mail: consumption2017@ktk.pte.hu

Interdisciplinary Symposiums on Consumption held in 2015-2016

The Institute of Marketing and Tourism at the University of Pécs Faculty of Business and Economics have already organized two scientific events on consumption research. These symposiums targeted domestic experts, so the language of the events was Hungarian, and all the connected materials are in Hungarian. If you are interested in the presentations provided, you can see the list and also download that one you wish if you click on Read more. If you would like to contact anyone of the authors, send an email to conference2017@ktk.pte.hu for more information.

Read more

UP Story - 650 years

The history of higher education in Pécs dates back to 1367, when Louis the Great initiated the establishment of a university in the episcopal city of Pécs. As a result of an integration process of several stages, the University of Pécs was founded, which has become one of the most famous, prestigious institutions having a leading role in regional education. It has ten faculties which cover the full spectrum of high-quality higher education.

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The University of Pécs is already the third strongest university in Hungary

According to the latest university ranking published by the HVG (Hungarian weekly magazine on economy) our university improved its position and this time proved to be the third strongest university in Hungary. Moreover, two faculties of the university demanded a place for themselves among the top 10 of the Hungarian faculties: the Faculty of Humanities and the Medical School were also placed in the leading group.

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